Mitchell Crowe                            Senior Creative / Copywriter

Arteon


Volkswagen wanted to run a print ad around their brand new, super stylish Arteon model. 

We tapped into our audience’s ‘keeping up with the Joneses’ mentality to create a tongue-in-cheek ad showing the lengths the people around you would go to to get a glimpse of the Arteon.  

Agency - FCB
Executive Creative Director - James Mok
Creative Partner - Iain Macmillian