Live The Age You Feel
As you get older, you don’t often feel like the age you truly are. Your birth certificate may say 83, but you like to keep fit like a twenty year old. At Arvida, age is really just a number, and so they don’t treat their residents like the age they are, they treat them like the age they feel.
The following script will show Max, a young Arvida worker walking around the village. But instead of seeing all the residents as the age that they actually are, he sees them as the age they feel like they are.
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Director - James Anderson