Move For The Planet 23
With a new name and broader focus, adidas’s sustainability initiative ‘Move For The Planet’ rewards movement across all sports on the adidas running app with donations.
To encourage people to participate, we tapped into the banter that naturally exists between sports to find the best way to move for the planet.
The campaign was shot in New Zealand, Greece, and Spain, with Barcelona FC player, Pedri, and Tennis superstar, Maria Sakkari.
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Director - Lula Cucchiara
Photographer - Amber Asaly