Move For The Planet 2024
From a professional trying to break a world record, to an everyday person wanting to be able to run around the block without needing to stop. It’s normal to create a goal in sport to help you progress further.
To launch the next instalment of Move For The Planet – an adidas sustainability initiative that rewards users with a 1 Euro donation for every 10 minutes of movement they log on the adidas running app – we challenged people around the world to go “one more” for the planet.
The campaign launched with a film that shows people from all around the world gamifying how they play through the Move For The Planet activation. With each person using the words “one more” as an excuse to keep going.
World-renowned Italian photographer, Allesandro Simonetti, brought the campaign together with a beautiful suite of images that captured the emotion and movement across each of the sports. These moments are used globally across everything from retail and in-city activations, to digital and social assets.
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Director - Samona Olanipekun
Photographer - Allesandro Simonetti