Where Good, Returns
Doing good is cyclical. It’s the karma points you get for the good decisions you make that in turn come back to help you. In short, good, returns. And investing your money is no different.
To encourage people to make the ethical choice and switch to a Pathfinder KiwiSaver scheme, let’s share the power of good by showing people that the decisions you make today will come back for the better.
The campaign went live with a 30 second hero ad that showed the cyclical impact of Blake’s actions, along with a series of OOH and social headline-driven ads that reinforced Pathfinder’s positioning.
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Director - Vince McMillan