Run For The Oceans 22
To launch the next instalment of adidas’s global sustainability event, Run For The Oceans, we highlighted the power of the masses. After all, while everyone has a personal reason for wanting to end plastic waste, it’s only when we all come together as a collective that change is actually possible.
The campaign comprised of TV, OOH, social, digital and retail was shot across Santiago, Barcelona, Florida and Aotearoa New Zealand and features five global adidas partners; Dominic Thiem (Austrian tennis player), Ninali Zheng (Chinese heptathlete), Shaunae Miller-Uibo (Bahamian sprinter), Pedri (Spanish footballer), Karlie Kloss (American supermodel).
450M video views - 137% above previous year
Over 6 million runners worldwide
25 million plastic bottles cleaned up
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Director - Tom Gould
Photographer - Graeme Murray