A Place That Changes You
On the surface, Te Puia may look like your typical New Zealand tourism experience. But with a focus on te ao Māori and the deeper connection we all have to the land around us, it’s an experience that stays with you long after you leave.
With covid-19 restricting international travellers, we turned to New Zealanders who had started their te ao Māori journey, and encouraged them to come to Te Puia and see the world differently.
Our campaign ran across the country, with TV, OOH, Digital and Social.
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Director - Olly Harris
Photographer - Graeme Murray