Upgrade Your Play
When you’ve got the kit the pros have, you feel like you can almost play like them. You feel like you can run faster, kick further, and step with more venom.
So to launch the new adidas boot range in the lead up to the 2023 RWC, let’s show how it’s the power up that you need by tapping into an esport and gaming world.
We partnered with UK based motion designer, Greedy Goons, to create a Y2K aesthetic world, and played off ‘loading screen’ design to help characterise each boot and their benefits.
The campaign went live with a hero film, and was supported by boot specific films, social and digital content, and retail assets.
Agency - Augusto
Executive Creative Director - Adam Thompson
Creative Partner - Ben Carroll
Motion Designer - Greedy Goons
Director - Mariano Segedin