Y-3 x All Blacks RWC ‘19
When legendary Y-3 fashion icon, Yohji Yamamoto, designed the new 2019 All Blacks Rugby World Cup jersey, he was inspired by aspects of both Māori and Japanese cultures. So to launch this new jersey to the world, we wove both cultures together to tell the story of the mighty All Blacks.
Our campaign begins with a launch film and continues over a 10 week period as we lead up to the big event, including over 80 bespoke pieces of content across social, instore and outdoor - both here and over in Japan.
Agency - Augusto
Creative Directors - Rich Robson & Matt Sellars
Creative Partner - Julie Koch
Director - James Anderson
Photographer - Graeme Murray